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Meet Hanelore

woman wearing white striped sweater holding up a cupcake

Welcome to SugarYums!

Hi there, I'm Hanelore, the creator of SugarYums. I am an architect turned recipe developer, food photographer and lover of food from all over the world. My motto is "Creative baking made easy", and I believe that everyone should have fun in the kitchen, whilst letting their imagination (and taste buds) reign free.

I live in London UK and graduated from Central Saint Martins with a Masters in Architecture. Studying in a celebrated art school has definitely solidified my passion for all things creative! My background in architecture and fine arts make me extremely detail oriented and creative. I like to reinvent and reimagine existing recipes, whilst having a keen eye for aesthetics. You can usually find me experimenting with new recipes and putting my creative twist on old classics.

Woman dropping sprinkles over cupcake

Coming from a multi-cultural background, I’m interested in different cuisines, with particular emphasis on Asian foods. I have a strong fascination for different cultures, and am obsessed with foreign languages (I speak 7 of them). Currently I am learning Korean, as I would love to become specialised in Korean food in the near future. My favourite cuisines are Korean, Japanese, French, Moroccan, Romanian and Thai.

In 2020 I won the Netflix / Channel 4 show 'Crazy Delicious', where I managed to impress world-renowned chefs Heston Blumenthal, Niklas Ekstedt and Carla Hall. You can read more about my experience on the Crazy Delicious show here. Since then, I have been featured in multiple North American and European publications, magazines and TV channels.

Hanelore on the set of Crazy Delicious Netflix show
Decorating my tomato cake on Crazy Delicious
Hanelore on the set of Crazy Delicious Netflix show
Picking tomatoes in the Crazy Delicious garden

Over the past few years I been expanding my knowledge about food, learning new recipes and techniques to share with you all.

What types of recipes can I find on SugarYums?

two glasses of Thai bubble tea on wood coasters
Three pandan waffles stacked on green plate

On SugarYums you can find unique and exciting recipes from all over the world. All our recipes are made accessible and easy to learn for everyone! From baked goods to comfort foods and cookery skills, we have recipes suitable for all knowledge levels.

SugarYums features a lot of multicultural recipes, specifically Asian, Middle Eastern/North African and American. You can also find exciting Korean, European and Romanian recipes on this site.

Seasonal recipes are always fun to make, and here you can find recipes for Christmas, Thanksgiving, Summer or Easter. We also have you covered for special recipes of Birthdays.

If you’re new to baking, start with Baking Basics, where you can find essential recipes, tips & tricks.

Have a browse through our recipe collections and find your favourite one:

  • Cakes
  • Cheesecakes
  • Cupcakes
  • Cookies
  • Drinks
  • Frostings
  • Mochi
  • Savoury
  • Specialty
  • Pies & Tarts
Pandan cake with slice cut out decorated with berries and cream
Fork digging into gochujang pasta

Partnerships & Collaborations

SugarYums is open to brand collaborations and partnerships, including but not limited to:

  • Recipe development and testing
  • Set styling and food and product photography
  • Brand ambassador, including honest reviews, recommendations and more
  • Producing Instagram reels or TikTok videos promoting product or creating recipe with product
  • Promoting your product and/or related recipe on social media (Instagram, TikTok, Facebook and Pinterest)
  • Writing SEO optimised posts for recipes made with your product(s) or honest reviews.
  • Step-by-step photographic or video tutorial for recipe can be included in blog post
  • Sponsored longer format YouTube video featuring your products
  • Long-term partnerships

+ Many more! Client suggestions are always welcome and a customised package can be created to suit specific campaigns.

Please reach out to hello@sugaryums.com for more information or to request our media kit.

pouring milk from jug into large jar with tea

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portrait of blonde woman

Hi, I'm Hanelore - creative baker and winner of Netflix show ‘Crazy Delicious’. Here you will find fun and exciting recipes from around the world, authentic Asian recipes and Asian fusion twists.

Let's get cooking!

More about me →

As seen on

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Latest recipes

  • glass with blueberry syrup and matcha latte with small syrup bottle in background
    Iced Blueberry Matcha Latte With Homemade Syrup
  • two labelled bottles of syrup with blueberries around
    Homemade Blueberry Simple Syrup - Perfect For Drinks
  • Labelled glass bottle filled with lavender syrup
    Easy Homemade Lavender Simple Syrup for Drinks
  • glass with lavender syrup and matcha latte with small syrup bottle in background
    Iced Lavender Matcha Latte with Homemade Syrup

What's trending

  • Overhead shot of mochi donuts with strawberry and matcha glaze
    Easy Mochi Donuts (Mochinut Copycat)
  • Strawberry crunch cheesecake on wood background
    Strawberry Crunch Cheesecake
  • Close-up of cream cheese frosting piped in swirly pattern on cake, decorated with berries
    White Chocolate Cream Cheese Frosting (4 ingredients)
  • Strawberry cheesecake cake decorated with berries on golden platter and white background
    Strawberry Cheesecake Cake (2 in 1 Cake & Cheesecake)

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