Welcome to SugarYums!
Hi there, I'm Hanelore, the creator of SugarYums. I am an architect turned recipe developer, food photographer and lover of food from all over the world. My motto is "Creative baking made easy", and I believe that everyone should have fun in the kitchen, whilst letting their imagination (and taste buds) reign free.
I live in London UK and graduated from Central Saint Martins with a Masters in Architecture. Studying in a celebrated art school has definitely solidified my passion for all things creative! My background in architecture and fine arts make me extremely detail oriented and creative. I like to reinvent and reimagine existing recipes, whilst having a keen eye for aesthetics. You can usually find me experimenting with new recipes and putting my creative twist on old classics.
Coming from a multi-cultural background, I’m interested in different cuisines, with particular emphasis on Asian foods. I have a strong fascination for different cultures, and am obsessed with foreign languages (I speak 7 of them). Currently I am learning Korean, as I would love to become specialised in Korean food in the near future. My favourite cuisines are Korean, Japanese, French, Moroccan, Romanian and Thai.
In 2020 I won the Netflix / Channel 4 show 'Crazy Delicious', where I managed to impress world-renowned chefs Heston Blumenthal, Niklas Ekstedt and Carla Hall. You can read more about my experience on the Crazy Delicious show here. Since then, I have been featured in multiple North American and European publications, magazines and TV channels.
Over the past few years I been expanding my knowledge about food, learning new recipes and techniques to share with you all.
What types of recipes can I find on SugarYums?
On SugarYums you can find unique and exciting recipes from all over the world. All our recipes are made accessible and easy to learn for everyone! From baked goods to comfort foods and cookery skills, we have recipes suitable for all knowledge levels.
SugarYums features a lot of multicultural recipes, specifically Asian, Middle Eastern/North African and American. You can also find exciting Korean, European and Romanian recipes on this site.
Seasonal recipes are always fun to make, and here you can find recipes for Christmas, Thanksgiving, Summer or Easter. We also have you covered for special recipes of Birthdays.
If you’re new to baking, start with Baking Basics, where you can find essential recipes, tips & tricks.
Have a browse through our recipe collections and find your favourite one:
Partnerships & Collaborations
SugarYums is open to brand collaborations and partnerships, including but not limited to:
- Recipe development and testing
- Set styling and food and product photography
- Brand ambassador, including honest reviews, recommendations and more
- Producing Instagram reels or TikTok videos promoting product or creating recipe with product
- Promoting your product and/or related recipe on social media (Instagram, TikTok, Facebook and Pinterest)
- Writing SEO optimised posts for recipes made with your product(s) or honest reviews.
- Step-by-step photographic or video tutorial for recipe can be included in blog post
- Sponsored longer format YouTube video featuring your products
- Long-term partnerships
+ Many more! Client suggestions are always welcome and a customised package can be created to suit specific campaigns.
Please reach out to hello@sugaryums.com for more information or to request our media kit.
